I really interesting read about how gender stereotypes are becoming less rigid.
The article states how when asked to draw a scientist 1 in 3 21st century children draw a female scientist compared with 0 children before the year 1996. More females are also undertaking science degrees which is a real step in the right direction!
It’s really nice to hear some positive news in regards to gender stereotypes.y undergraduate dissertation was on this topic hence my interest in this area.
Link below:
It’s nice to see such a large, global company tackling gender stereotypes in their newest advert. Enjoy!
I’d strongly urge you all to have a browse through their website and give them a follow on Twitter for interesting posts and updates: @lettoysbetoys
I have attached below a link to their website as well as a link to an interesting article they have published about children’s views on stereotyped toys.
http://www.lettoysbetoys.org.uk/thats-for-girls-and-thats-for-boys/
Lego have got some bad press in recent times due to the release of their Lego friends range which was very much aimed at girls.Lego had always been viewed as a gender neutral toy but with the introduction to this range it seems as though Lego suffered from a lot of backlash. Although, the bad comments seem to have done something to the Lego head office and they are now releasing a female Lego superhero range, yay!
Above you can see a picture of the new superhero range. It has been said that the DC superhero line will include 11 superhero women. It’s a move in the right direction and encourages children to not conform to gender stereotypes through play. It encourages young girls, in particular, to broaden their horizons and makes them realise that they can be superheroes too. Girls can be cool too.
http://www.kveller.com/legos-new-line-of-female-superheroes-is-the-toy-we-deserve/
Gender stereotypes are seen daily amongst us. We often place stereotypes on children without even realising it, for example, encouraging little girls to play with dolls whilst encouraging boys to play with trains and cars. However, we must allow children to express themselves in any way they choose which is why I LOVE this dress. It symbolises that girls can be superheroes too.
everythingchild 