An interesting watch!
A programme about a group of 10 young girls left alone in a house without adults and rules… it’s quite disturbing how horrible little girls can be to one another! It also shows how pre teens also need boundaries and adult supervision.
Enjoy!
It’s nice to see such a large, global company tackling gender stereotypes in their newest advert. Enjoy!
The Early Learning Centre was my favourite shop when I was younger. For those of you who aren’t aware, the ELC is a toy shop opened in the 1970’s based all over the UK. Their ethos is shown below.
At Early Learning Centre, we do all we can to help mums help children grow into happy, self-confident people.
We create fantastic toys – toys that help develop vital skills, toys that help children get off to the best possible start, and toys that are tremendous fun.
All our toys are designed to help children explore the boundaries of their imaginations and creativity , to make learning fun and help children be all they can be.
I have always been a fan of the shop and all that they do in promoting children’s play but this recent picture made me develop even more of an appreciation for the company. The caption that went along with the picture went as follows:
“Your little boy or girl will have so much fun with their Magical Mimi Hairdresser’s Belt”
The picture itself shows a young boy dressed in the typical boy colour of blue yet, he has the pink “Magical Mimi Hairdresser’s Belt” wrapped around his waist. I love the fact that ELC are so open about children being able to play with whatever toy suits them best, whether boys play with pink hairdressing toys or girls play with cars. Whatever the case, children should be able to play with toys that help them to express themselves. I feel that more companies should learn from ELC and advertise their toys to appeal to all audiences. If your son wants to be a builder then that’s ok, and if your son wants to wear a tutu and be a ballet dancer that’s ok too.
Well done ELC, you are the future!
everythingchild 